Legal

Privacy policy

LAST UPDATED: APRIL 2023

1. Who are we?

1.1 We are Sparkx. We offer a sportainment park where you can easily discover and experience a variety of sports (“Park”). To gain access to the Park and track your own performance, you must create a profile on our web application (hereinafter referred to as the “Portal”), and you can consult our website to obtain information about our Park (“Website”).

Sparkx details (“Sparkx”, “we”, “us”):

Sportainment Group NV
Scheldeweg 5, 2850 Boom, Belgium
CBE 0774.674.266
LER Antwerp.

1.2 In this Privacy Policy, we explain which data we collect from you, why we process this data, to whom your personal data may be disclosed, how long we retain your data, whether your data is secure with us, and what you can do with your data.

2. What is data?

2.1 Data refers to all information about you that enables us to identify you. This can include your name, age, or address, but also data about your sports performance in our Park.

3. From whom do we collect personal data?

3.1 To operate our Park, we may collect data from customers, users of the Portal, visitors to our Park and Website, including children, the parent or responsible guardian of children visiting our Park, as well as individuals who provide us with their contact details in any other way, and individuals who contact us by email or through other means.

4. Do we share your data with others?

4.1 Yes. We may share your data with other companies. These companies help Sparkx carry out tasks related to the Park, the Website, or the Portal. For example, we may disclose your data to providers of IT and payment services, external consultants, and other subcontractors of Sparkx who provide services for the Park, the Website, and the Portal. Sparkx does not share your data outside the European Economic Area. If a situation ever requires this, Sparkx will always take the appropriate and necessary measures to protect your data and privacy.

5. How long do we retain your data?

5.1 Sparkx retains your data for as long as it is needed. If you choose to no longer share your data with Sparkx, we will stop using it. However, Sparkx will securely store the data in an encrypted and inaccessible form on its servers for a period of 10 years.

5.2 The retention period for camera footage never exceeds one month, except when the recorded images may contribute to proving a crime, damage, or nuisance, or to identifying a perpetrator, a public order disturbance, a witness, or a victim.

5.3 We may retain your data for a longer period if it is necessary to comply with a specific legal requirement.

6. Is your data safe with Sparkx?

6.1 Yes. The Website and the Portal must be a secure environment for your data. That’s why Sparkx places great importance on the security of your information—because your data belongs to you alone. We promise to do everything we can to store all the data you provide on our Website or Portal securely and to implement the appropriate security measures.

7. What data does Sparkx ask for and why?

For the sale of an admission ticket

Name, email address

For a subscription, we also ask for a photo of you.

Necessary for the performance or in preparation for the performance of our agreement with you.

For creating an account on the Portal and generating the Sparkx DNA. [1]

Name, email address, date of birth, postal code, gender

If you are under the age of 16, we also ask for the name and email address of your parent or responsible guardian.

Your prior, explicit, freely given, specific, and informed consent.

For Sparkx-Connections [2]

Name, email address, date of birth, postal code, gender

Your prior, explicit, freely given, specific, and informed consent.

To display your performance in the Park on the scoreboards and in your account

Sports performance and insights based on parameters

Your prior, explicit, freely given, specific, and informed consent.

To monitor crowd levels in the Park

General crowd levels based on data from visitors’ wristbands.

Necessary for the pursuit of our legitimate interests, specifically the management of the Park and ensuring safety.

To assist you with technical issues or other inquiries.

Data required to resolve these issues.

Necessary for the pursuit of our legitimate interests, specifically to improve the quality of our Portal, Website, and Park.

To inform you about new features on our Portal or Website, updates in the Park, and changes to practical matters (e.g. opening hours, parking availability).

Name, email address, address

Necessary for the exercise of our legitimate interests, in particular communicate relevant information about the Park

To analyze statistics about visitors to our Website and Portal in order to improve the Website, the Portal, and the Park.

Data on visitor behavior

Your prior, explicit, freely given, specific, and informed consent.

To comply with legal obligations

Data required by applicable legislation

Necessary to comply with a legal obligation

For the prevention, detection, and combatting of fraud and other illegal or unauthorized activities

Data required for the detection of fraud and illegal activities

Necessary for the exercise of our legitimate interests, particularly the prevention of fraud and other illegal activities

To advertise Sparkx

Non-targeted and targeted images taken during events and activities at Sparkx

The prior, express, free, specific and informed consent from you.

To oversee security within the Park

Camera footage captured by surveillance cameras

Prior permission via icon

To meet payment obligations

Email address, type of subscription

Necessary for the exercise of our legitimate interests, particularly compensating us for visits to the Park

For newsletters

Email address

The prior, express, free, specific and informed consent from you.

[1] The Sparkx DNA is a graph on your profile in the Portal that shows which areas you excelled in during your visit to our amusement park.

[2] Through Sparx connections, it is possible to create a profile for a friend, child or parent before or during the visit to the Park.

8. In control of your data

8.1 You are and always remain in control of your data. After all, it is your data. That’s why you have several rights you can exercise. Here’s what you can do with your data:

  • Access: to see what information Sparkx holds about you;
  • Edit: to let Sparkx know that, for example, your name is misspelled or you have a different e-mail address;
  • Delete: to let Sparkx know that you no longer want Sparkx to keep your data. You can also revoke your previously given consent at any time. If Sparkx then has no valid reason to keep your data, Sparkx will delete it;
  • Freezing: in some cases, you can request the restriction of your data, which amounts to not allowing us to do anything more with your data for a while;
  • Stop receiving advertising: to let Sparkx know that you no longer wish to receive our newsletter. To do this you can unsubscribe at the bottom of every newsletter we send to you. In addition, you can ask Sparkx to stop processing data when to approach you with advertising;
  • Transfer: in some cases, you can ask Sparkx to get your data back so that it can be transferred to another company.

You can exercise these rights by sending an email to privacy@sparkx.com. Only if you submit a large number of repetitive, unfounded, or excessively complex requests may we charge an administrative fee.

9. Privacy of children

9.1 Sparkx aims to provide a safe environment for children. In Belgium, you may independently give your consent for the processing of your data starting at the age of 13. Are you under 13 years old? If so, this is only possible if your parents or guardian agree to you sharing your data with Sparkx. If your parents or guardian are not comfortable with this, they can always email Sparkx to stop it at privacy@sparkx.com.

10. Links to other websites

10.1 Our Website or Portal may contain links to other websites that are not operated by us. If you click on such a link, you will be redirected to the website of that other company, such as a social media platform. It’s best to review the privacy policy of each website you visit by clicking on such a link.

10.2 We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party websites or services.

11. Changes to our privacy policy.

11.1 From time to time, it may be necessary to update this Privacy Policy. When we announce changes to the policy, we will update the “last updated” date at the top of the document. The most recent version of this Privacy Policy will always be available for you to consult on our Website.

12. Any further questions about your data

12.1 If you have any questions or concerns about this Privacy Policy or our handling of your information, please send a message to privacy@sparkx.com.

12.2 If your question or request remains unresolved after contacting us, you can always file a complaint with the authority. This authority ensures that nothing improper is done with your data. You can reach this authority via contact@apd-gba.be or by post at the following address:

Data Protection Authority
Drukpersstraat 35
1000 Brussels